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Current online dating site users explained their reasons for using online dating sites or apps with answers that included finding someone for a long term relationship or even marriage and the chance to meet people who just want to have fun.

According to another recent survey of dating site users, 66 percent of U. singles used online dating to expand their dating pool.

Your odds are good during the winter: According to Lauren O’Reilly of Ok Cupid, people tend to end relationships going into the holidays and want to start fresh in the new year.

"There is a different level of exposure to disappointment and that's captured in the poor overall scores." Once considered taboo, online dating is now a socially accepted and booming multibillion dollar business that continues to grow.SOURCE: Consumer Reports "It's clear that online dating websites play a major role in the lives of many consumers — we invest a tremendous amount of time, money and emotional energy.It really is a consumer issue worthy of our attention." said Margot Gilman, money editor for Consumer Reports.Dating apps are also a lucrative business - as of February 2017, some of the highest-grossing social apps in the Apple App Store worldwide were dating apps. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.In the United States, the top revenue generating i OS dating app was Match with monthly app revenues of 1.3 million U.

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